Translations that sound like you wrote them.
Native-quality AI translation for Shopify merchants. Built for brands that care how they sound in every market — and for staying compliant as the rules change.
Coming soon to the Shopify App Store
Built in the EU
GDPR-compliant
by design
Your translations are quietly costing you sales.
You added a language switcher. Your site is multilingual on paper, but the translations sound off. Stiff. Generic. The way AI sounds when it's translating word-for-word instead of thinking like a copywriter.
German shoppers bounce. French shoppers don't convert. Italian reviews note that your product descriptions feel "translated." Because they are.
60% of European shoppers won't buy from a site that doesn't speak their language well. The tools you're using speak it correctly. They don't speak it natively.
60%
of EU consumers avoid sites that are English-only
76%
more likely to buy when shown in their native language
10–20×
ROI reported by stores that localise properly
Everything you need to sell worldwide — without sounding translated.
Native-quality AI translation
Trained and reviewed on authentic European e-commerce content. Not generic translation — commerce translation.
Define your glossary — product names, tone words, and items that shouldn't be translated. Every translation remains on-brand without manual edits.
Brand voice you control
Translation memory that pays you back
Every phrase we translate is remembered. Edit a product later, and only the changes are re-translated. Your word count — and your bill — remain predictable.
SEO that ranks in every market
URLs, meta titles, descriptions, alt text, and hreflang tags — translated and structured as Google expects. Your German pages rank in Germany.
Installs in under a minute
Built with Shopify's Polaris design system and Markets integration. Compatible with your existing theme. No developer required.
GDPR-native, built in the EU
Your product data never leaves European servers. When the EU AI Act and Digital Product Passport rules take effect, our tools are ready.
Install on Tuesday. Sell on Wednesday.
Step 01
Install from the Shopify App Store
One-click installation. No developer required. Works with your existing theme and Shopify Markets setup.
Step 02
Pick your markets and languages
Enable your preferred languages. Define your brand voice and glossary in 5 minutes.
Step 03
Auto-translate and publish
Your entire catalogue — products, collections, pages, checkout, and SEO — is translated and goes live in hours.
I started building BrivScale because the translations on my own stores were embarrassing. AI translation has come a long way — but "technically correct" isn't the same as "sounds like a human wrote it." Every shopper knows the difference.
We're a small team in Sofia, Bulgaria. We build in Europe, for worldwide audiences, to worldwide standards. No black-box AI. No surprise bills. And when the EU's new compliance rules land, you're ready on day one — not scrambling six months later.
— Kostadin Kichev, Founder
Your Questions, Answered
When are you launching?
We're now in the Shopify App Store review. We expect approval within 4–6 weeks and will email waitlist members as soon as we go live. If the review takes longer, we'll let you know — we won't go silent.
How much will it cost?
Plans start at around €19/month for the single-language Starter tier and scale to €79/month for Enterprise. Pricing is locked in at launch. Waitlist members get 3 months free on the Professional plan.
What makes your quality better than your competitors'?
Three things. First, we're trained and evaluated on real e-commerce content, not generic text. Second, we add a context layer — product category, brand voice, glossary — to a frontier AI model. Third, we publish our blind evaluation methodology so you can verify the claim rather than simply trust it. Most competitors do none of these.
Is my data secure? Where is it stored?
Your product data is stored on servers in the EU. We're GDPR-compliant by default and don't sell or share your data. Translation processing occurs in the EU. We'll publish our full Data Processing Agreement before launch.
I'm on WooCommerce or a custom stack. Will you support me?
Shopify first. WooCommerce next. Complete our survey to tell us which platform you use — if we see 50+ WooCommerce sign-ups, WooCommerce moves up the roadmap.